Digital Marketing Specialist at Heavy Machinery Dealership Limited

HMD Africa is the leading heavy machinery solutions provider in Nigeria, Ghana and Guinea andserves the industries of mining, construction, roadwork, earthmoving, asphalt, concrete, recycling, warehousing and agriculture.

We are recruiting to fill the position below:


Job Title: Digital Marketing Specialist

Location: Lagos

Main Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Design and implement the company's digital roadmap.
  • Create the bridge between data and the business operations to gather customer insight from the data
  • Maintaining a balance between business and technology.
  • Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create adapted sales offerings


  • Problem solving: Ability to generate creative solutions to deal with operational problems remotely


How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline  31st August, 2022.

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