Experienced Marketing Manager (Telecom) - Swift, Smile, Huawei, MTN, Airtel, Glo, 9 Mobile at Careers Verified Limited

⏲ Sep 25, 2025, 7:11 AM
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At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the community. Through a network of diversified but highly complementary line of business, we help organizations find critical talent, access cutting-edge advice and get the innovative support they require to grow in a challenging market. We partner with businesses and organizations of varying size and structure across diverse sectors, such as Oil and Gas, Engineering, Finance, Telecom, FMCG, Legal, Technology, Healthcare, Travel and Aviation etc. to enhance business performance and to optimize for growth to achieve exceptional results. What sets us apart is the depth of our capabilities, creative problem solving approach and proven track record in our practice area combined with in-depth knowledge of the realities of the industries we serve.

We are recruiting to fill the position below:

Job Title: Experienced Marketing Manager (Telecom) - Swift, Smile, Huawei, MTN, Airtel, Glo, 9 Mobile

Location: Ikeja, Lagos
Employment Type: Full-time

Description

The Marketing Manager will be responsible for developing and executing marketing strategies to drive customer acquisition, brand visibility, and revenue growth.
This role will lead initiatives across digital and traditional platforms, ensuring alignment with business objectives while strengthening customer engagement and loyalty.

Key Responsibilities
Strategy & Planning:

Develop and implement comprehensive marketing strategies to grow market share and brand presence.
Translate business goals into actionable marketing campaigns and activities.
Conduct market research and competitor analysis to inform positioning, pricing, and promotional strategies.

Brand & Communications:

Strengthen the brand identity through consistent messaging and creative campaigns.
Oversee advertising, public relations, and corporate communications activities.
Manage relationships with media partners, agencies, and creative vendors.

Customer Insights & Experience:

Conduct regular customer surveys and feedback sessions to improve service delivery.
Collaborate with the sales and customer service teams to ensure marketing supports customer experience goals.
Translate insights into initiatives that boost customer loyalty and Net Promoter Score (NPS).

Budget & Reporting:

Prepare and manage the annual marketing budget.
Provide timely reports on marketing ROI, campaign performance, and market trends to leadership.

Campaign Management:

Design and execute integrated marketing campaigns (online/offline) to drive customer acquisition and retention.
Oversee product launches, promotional events, sponsorships, and partnerships.
Monitor campaign effectiveness using KPIs and adjust strategies as needed.

Digital Marketing:

Lead digital marketing efforts across social media, SEO/SEM, email marketing, and online advertising.
Drive website traffic, lead generation, and conversion optimization.
Leverage analytics tools to track, measure, and optimize digital performance.

Qualifications & Requirements

Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree is a plus).
Minimum of 7–9 years’ experience in marketing, with at least 3 years in a managerial role within the telecoms/ISP/FMCG sector.
Understanding of Product, Churn, win back and Good in Analysis and MS Excel tools
Excellent communication, leadership, and project management skills.
Data-driven mindset with the ability to translate analytics into actionable strategies.
Strong knowledge of digital marketing platforms and tools.
Proven track record in brand building, campaign management, and driving customer acquisition.

Key Competencies: