Head of Marketing and Business Development at Critical Rescue International

Critical Rescue International (CRI) is Nigeria's first national advanced medical paramedic company. We are in business to manage medical emergencies wherever and whenever they occur in our area of operation. On hand to deliver our innovative services is a team of uniquely qualified international and local medial personnel. We operate a fleet of ambulances that are mobile intensive care units and response cars that are fully loaded with Advanced Life Support facilities.

CRI is backed locally by the formidable strength of UNIC Insurance Plc, one of Nigeria's largest Insurance companies. We also have agreements with some of the best equipped hospitals in Lagos State. This guarantees all subscribers transported by CRI, instant admission. Some of these hospitals are THE Cardiac Centre, First Consultants, Med-In, Gold Cross, St. Nicholas and Heritage Hospital. CRI brings to the Nigerian market world class medical technology currently in use in the world's most advanced countries.

We are recruiting to fill the position below:

Job Title: Head of Marketing and Business Development

Location: Lagos
Employment Type: Full Time

Job Description

• Developing and implementing a comprehensive marketing and business development strategy aligned with the company’s overall goals and objectives.
• Identifying and pursuing new business opportunities, partnerships and strategic alliances.
• Collaborating with cross-functional teams, including product management, operations and finance to align marketing and business development efforts with overall business objectives.
• Conducting market research to identify new business opportunities, target markets, customer needs and industry trends. 
• Developing and maintaining the company’s brand identity, ensuring consistent messaging and visual representation across all marketing channels and materials.
• Planning, executing and evaluating market campaigns across various channels, including digital marketing, advertising, content marketing, social media, and events. Ensuring effective communication and messages that resonate with the target audience.

Requirements
Education:

• Bachelor's Degree in Marketing or a Science-related field of study.

Experience:

• Minimum of 5 years experience in corporate, digital and retail marketing as well as business development in healthcare or insurance sector.

Skills:

• Research
• Insurance marketing
• Database build and analytics 
• Business development
• Physical and digital Marketing 
• Corporate sales.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.