Marketing Analyst at Madison and Park Limited

NoemDek Limited - Our Sister company, Madison & Park Limited, is a 360-suite marketing agency, focused on driving value by working with our clients across all phases of their marketing life cycle, from strategy development to all areas of execution through a variety of platforms such as advertising and in-trade promotions.

We are recruiting a young, exceptional, detail-oriented, and ambitious individual to fill the position below:

Job Title: Marketing Analyst

Location: Ikoyi,  Lagos
Employment Type: Full-time

Job Description

• As a Marketing Analyst at Madison & Park, you will play a pivotal role in optimizing our marketing efforts through data-driven insights.
• You will work closely with the marketing team to analyze various marketing campaigns, customer behavior, and market trends.
• Your findings and recommendations will help shape our marketing strategies and drive our business forward.

Key Responsibilities
Data Analysis:

• Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
• Develop and maintain dashboards and reports to monitor key performance metrics.
• Utilize statistical techniques to interpret data and provide actionable recommendations.

Market Research:

• Conduct market research to identify opportunities and threats in the industry.
• Stay up-to-date with industry trends and competitive intelligence.
• Provide insights on market segmentation and customer behavior.

Campaign Optimization:

• Evaluate the performance of marketing campaigns across different channels (digital, traditional, social media, etc.).
• Recommend adjustments and improvements to enhance campaign effectiveness.

Customer Analysis:

• Segment and profile customers to identify high-value target segments.
• Analyze customer journeys and behavior to improve retention and loyalty.

ROI Analysis:

• Calculate and report on the return on investment (ROI) for marketing initiatives.
• Work with the finance team to ensure marketing budgets are effectively allocated.

Reporting and Presentation:

• Create clear and concise reports and presentations to communicate findings to stakeholders.
• Collaborate with cross-functional teams to drive data-informed decision-making.

Creative Strategy / Account Management:

• Responding adequately to client briefs by developing marketing/ advertising strategy and copies for digital, ATL and BTL platforms
• Collaborating with marketing, business development managers and business unit liaisons to ensure compliance with internal and external guidelines.
• Managing the creative/BTL process, including invites, BTL plans, architecture layout, etc.
• Creating opportunities to pitch new accounts and exhibiting a thorough understanding of the business and marketing challenges of key prospects.
• Coordinating presentations/ pitch approach
• Providing strategic recommendations to existing or prospective clients to include new customers/audiences, innovative programs, and market research.
• Developing the big idea and marketing slogans
• Creating content to support proposals and pitches.
• Coordinating and supporting PR and media buying/ experimental activities
• Developing Creative/ experiential plans for clients and organization
• Preparing event budgets and negotiating with vendor.

Requirements

• Bachelor's Degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.
• Excellent communication and presentation skills. Good use of PowerPoint
• Ability to work independently and as part of a team.
• Familiarity with marketing automation and CRM systems is a plus.
• Comfortable travelling Internationally/ Pan Nigeria for work.
• 2 - 3 years of experience in creative strategy / Client service role in an advertising/ experiential agency.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI, social media email marketing).
• Strong analytical thinking and problem-solving skills.

How to Apply
Interested and qualified candidates should:
Click here to apply