Jobs

Marketing Manager at Transsnet Music

Transsnet Group is a joint venture between NetEase Group (NASDAQ: NTES), a world-leading Chinese Internet company, and Transsion Holdings Group, a global provider of intelligent terminals and mobile value-added services. From live streaming music, video-based social media, online news to payment service, Transsnet Group seeks to provide a variety of mobile Internet services to the African users. As one of the first Chinese Internet companies to enter Africa, Transsnet Group has already become one of the Internet enterprises with the biggest user base in Africa with its outstanding array of online applications, including Boomplay, Africa's largest live streaming music platform, and Vskit, Africa’s No.1 video-based social media platform.

We are recruiting to fill the position below:

Job Title: Marketing Manager
Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

Establish positioning, identify target audiences, and develop marketing plans to improve brand awareness and acquire new users.
Lead the strategy and execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Experiment with a variety of organic and paid acquisition channels like social media operation, digital and offline promotion, fans and campus groups operation, event management, publicity, copywriting, performance analysis.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Skills and Qualifications

Bachelor’s Degree in Marketing, Business, or related field
Minimum of 5 years work experience specializing in marketing and branding with a successful track record and portfolio
Strong project management, multitasking, problem-solving, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Extensive knowledge for efficient channels and touchpoints to customers, including social media, traditional media, webs, blogs, etc
Established media, brand partners, fan groups, and campus groups contacts
Team management experience, a strong sense of responsibility, and good interpersonal communication skills.
Previous music industry experience an advantage, but not compulsory
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Proficiency with online marketing and social media strategy