Jobs

Product Marketing Manager at Denna Rossi Limited

Denna Rossi Limited is a Fast Moving Consumer Goods company (FMCG) with a registered head office in Port Harcourt, Nigeria The "IVANA" name is a registered trademark in the category of all beverages containing fruit juices, and drinks. Bottled water, flavored water, and table wine are equally registered brands. Other products to be distributed by the company which are wines and cocktail drinks are Domkeller red and white wine, Ibiza cocktail (red and white), Adelisa Champagne, and Celine Red Wine (Non-alcoholic). Our Mission is: "To deliver the highest value to our customers, distributors, agents, employees, and shareholders as the leading beverages and distribution company while helping all to live healthy lives"

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Port Harcourt, Rivers
Employment Type: Full-time

Job Description

We are seeking a Product Marketing Executive to execute our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen the brand and boost sales.
For this role, you have to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies to develop and implement the most profitable plans to position and promote our products to our targeted audience.

Responsibilities

Lead a small team of product marketing specialists and interns; establish individual and team metrics and report on success.
Work closely with sales and product teams to develop product pricing models, key messaging, and value propositions.
Determine the type of advertising and marketing content, such as TV, radio, print, digital, or social media, that needs to be created and distributed.
Create and manage budgets for the product.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiation
Manage a calendar scheduling the creation of each piece of content and the planned release of each content.
Work with in-house or external Writers and other content creators to create the desired content.
Outline a product timeline and oversee the project’s successful execution.

Requirements

Bachelor's or Master's Degree in Marketing or related field.
3+ years of cognate experience in product marketing, product management, or digital marketing.
Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
Exceptional project management skills
Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are the center of our entire organization, constantly interacting with teammates, prospects, and customers.
Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
Ability to develop, organize, and maintain process documentation
Ability to create, update, and maintain training documents
Excellent grammar, punctuation, and spelling skills
Proven track record of executing successful product launches