Senior Marketing Specialist at Bluetti Energy Nigeria Limited

Bluetti is a global leader in clean energy technology, dedicated to delivering reliable and innovative solar power solutions to homes, businesses, and off-grid communities. With operations in over 110 countries and a growing presence in Nigeria, we specialize in portable power stations, solar generators, and modular energy storage systems that are reshaping how people access and use electricity.

At Bluetti, we believe in a future powered by sustainable energy. Our products are built using advanced LiFePO₄ battery technology, offering long-lasting performance, safety, and flexibility. We are committed to empowering underserved regions through clean, accessible power, supported by initiatives like Lighting An African Family (LAAF).

We are recruiting to fill the position below:

Job Title: Senior Marketing Specialist

Location: Lagos

Key Responsibilities

• Develop and execute marketing strategies to enhance brand awareness and drive customer engagement.
• Manage digital and traditional marketing channels, including social media, email campaigns, and events.
• Collaborate with the sales team to drive product uptake and customer satisfaction.
• Monitor and analyze the performance of marketing efforts, providing insights for improvement.
• Create compelling campaigns to promote solar home systems and PAYGO (Pay-As-You-Go) solutions.
• Conduct market research to identify customer needs, preferences, and industry trends.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience with Pay-As-You-Go (PAYGO) solutions is an added advantage.
• Excellent communication, analytical, and problem-solving skills.
• Proficiency in digital marketing tools and platforms.
• 4-5 years of proven experience in marketing, preferably in the solar home systems sector.
• Strong knowledge of branding and marketing strategies.

Additional Skills Advantage:

• Proficiency in photography to capture high-quality visuals for campaigns is an added advantage.
• Knowledge of design software such as Adobe Photoshop, Illustrator, or Canva to create stunning marketing materials.

What We Offer

• A supportive and conducive work environment.
• Opportunities for career growth and professional development.
• Competitive remuneration and other attractive benefits.

How to Apply
Interested and qualified candidates should:
Click here to apply