Showroom Manager at CIG Motors Company Limited

⏲ Jun 26, 2025, 8:52 AM
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CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market.

CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

We are recruiting to fill the position below:

Job Title: Showroom Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

The Showroom Manager is responsible for overseeing the entire operations of the automobile showroom, ensuring high-quality customer service, optimizing sales performance, and maintaining an exceptional showroom experience.
This role involves managing vehicle inventory, implementing sales strategies, and ensuring a seamless customer journey from inquiry to purchase.
The Showroom Manager will also play a key role in driving business growth, increasing foot traffic, and maintaining strong relationships with both individual and corporate customers.

Key Responsibilities

Customer Experience Management:

Ensure a premium customer experience by maintaining high service standards.
Handle customer inquiries, complaints, and escalations promptly and professionally.
Monitor and improve the customer journey from initial contact to post-sale follow-up.
Implement customer feedback mechanisms to enhance service delivery.

Team Leadership & Staff Management:

Train, and develop showroom staff to deliver exceptional service and achieve performance goals.
Conduct regular performance reviews, provide feedback, and identify training needs.
Motivate and mentor the team to foster a positive work environment and high morale.
Ensure compliance with company policies, sales processes, and operational standards.

Sales & Business Development:

Drive showroom sales performance by setting and monitoring sales targets for the team.
Identify and implement strategies to increase showroom traffic and customer engagement.
Collaborate with the marketing team to execute promotional activities and campaigns.
Analyze market trends, customer preferences, and competitor activities to improve sales strategies.
Support the sales team in closing complex or high-value deals.

Showroom Operations & Facility Management:

Oversee showroom presentation, including vehicle displays, cleanliness, and brand alignment.
Ensure proper handling of administrative tasks, including documentation and reporting.
Implement and maintain safety protocols and ensure regulatory compliance.
Manage inventory levels, vehicle availability, and coordinate with logistics for timely deliveries.

Reporting:

Prepare and submit reports on showroom performance, sales figures, and customer feedback.
Monitor expenses and ensure cost-effective operations without compromising service quality.

Requirements

Bachelor’s Degree in Business Administration, Sales, Marketing, or a related field.
Minimum of 5 years of experience in showroom management, preferably in the automobile industry.
Knowledge of automobile sales, financing options, and industry trends.
Proficiency in Microsoft Office Suite, CRM software, and inventory management tools.
Highly organized, detail-oriented, and capable of multitasking in a fast-paced environment.
Ability to build and maintain strong customer relationships.
Strong leadership, team management, and problem-solving skills.
Proven track record of achieving sales targets and driving business growth.
Excellent communication, negotiation, and customer service abilities.

Benefits