Media Director Duties & Responsibilities

The role and function of a Media Director includes the following duties and responsibilities:

Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team
Train, motivate, grow and evaluate team-members
Analyze relevant channels and outlets
Research and implement new techniques and technologies that are relevant to clients’ media strategies
Draw insight from campaign results
Ensure dialogue with client and internal team on informed strategic implications
Maintain current knowledge of PR, marketing and industry best practices
Develop budgets and flowcharts
Recommend tactical implementation and timing
Day-to-day management of digital media plans including developing recommendations, execution details and budgets
Lead and direct the development of client presentations from a media perspective

Note that this is not an exhaustive list of Media Director duties and responsibilities. Job functions for specific Media Director roles may vary, depending on the industry and type of employer.

Share on