Which pricing strategy is adopted by a company that sells...
Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?
Psychological pricing
Skimming pricing
Competitive pricing
Penetrating pricing
Correct answer is C
The pricing strategy adopted by a company that sells its product for ₦200 when the prevailing market price for the same product is ₦150 is competitive pricing. Competitive pricing involves setting the price of a product or service based on the prices charged by competitors in the market. The company sets its price at a similar or slightly higher level compared to competitors' prices to remain competitive and attract customers. In this case, the company is pricing its product at ₦200, which is aligned with the prevailing market price of ₦150, indicating a competitive pricing strategy.
A specialised facility used for the storage of fruits and vegetables is ...
The need for an item backed by the ability to pay by a consumer is ...
The information obtained from carrying out marketing research is___________ ...
Which of the following sales promotional tool is used to encourage wholesalers and retailers? ...
Which of the following is not a factor influencing the choice of distribution channel? ...
A marketing philosophy which propagates the delivery of satisfaction to customers is_________ ...
The first institution to introduce a degree programme in marketing in Nigeria is Universit...
Which of the following statements explains an organizational market ...