The set of variables a confectionery company uses to exec...
The set of variables a confectionery company uses to execute its marketing strategy is marketing
mix
plan
policy
tactics
Correct answer is A
Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.
Which of these factors is not a price determinant? ...
The first among the marketing orientation is_________ ...
An entrepreneur is primarily engaged in_________ ...
An advantage of road transportation over air transportation is that____ ...
An activity or process undertaken by a company to acquire raw materials is______________- ...
Which of the following items is a primary product? ...
A product that is bought frequently on impulse at lower price is ...