The set of variables a confectionery company uses to exec...
The set of variables a confectionery company uses to execute its marketing strategy is marketing
mix
plan
policy
tactics
Correct answer is A
Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.
Which of the following factors would influence a company's decision to change its production pro...
An orientation that holds that a company's decision should include consumer satisfaction and com...
An activity or process undertaken by a company to acquire raw materials is______________- ...
BIK Ltd has developed a new health application for the public. Which of the following means would...
A product by an organization for use in carrying out a business is_____________ ...
An entrepreneur who intends to establish a frozen fish shop will need a ...
The distribution channel suitable for the sale tractor is________ ...
The desire for specific products which are backed by the ability to pay is ...