The controllable variables that a firm uses to achieve it...
The controllable variables that a firm uses to achieve its marketing objectives are called?
marketing principles
marketing mix
marketing concepts
marketing functions
Correct answer is B
The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps)–people are sometimes added (but that's within HR).
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Which of the following is mostly used in Nigeria for setting business transactions? ...