JAMB Commerce Past Questions & Answers - Page 191

951.

The practice whereby soft drink manufacturers give away caps, bags and other items when consumers buy their product is a form of

A.

marketing strategies

B.

publicity

C.

advertising

D.

sales promotion

Correct answer is D

No explanation has been provided for this answer.

952.

The type of advertising that seeks to persuade consumers to buy a particular product is

A.

Informative advertising

B.

Competitive advertising

C.

Persuasive advertising

D.

mass and specific advertising

Correct answer is C

No explanation has been provided for this answer.

953.

A group of specialized functions of marketing is

A.

buying, selling, storing and information

B.

buyimg, selling, advertising and packaging

C.

buying, selling, labelling and promotion

D.

buying , selling, skimmimg and pricing

Correct answer is C

No explanation has been provided for this answer.

954.

The chart above represent the?

A.

product mix relationship

B.

marketing mix relationship

C.

promotion mix elationship

D.

advertising mix relationship

Correct answer is B

No explanation has been provided for this answer.

955.

A shortcoming of the Second-tier Foreign Exchange Market in Nigeria is that it

A.

serves as a mechanism for evaluating an unrealistic exchange rate for the naira

B.

creates unhealthy competition amongst users of foreign exchange

C.

contributes to destabilizing national resource allocation

D.

contributes to flooding the market with foreign essential commodities

Correct answer is B

No explanation has been provided for this answer.