JAMB Commerce Past Questions & Answers - Page 229

1,141.

Which of the following are forms of sales promotion?

A.

advertising, personal selling and publicity

B.

advertising, market skimming and publicity

C.

personal selling, packaging and publicity

D.

advertising, packaging and publicity

Correct answer is A

No explanation has been provided for this answer.

1,142.

A manufacturer can make his product distinguishable from those of other competitors by

A.

providing catalogues for his wholesalers

B.

aggressive sale ppromotion

C.

branding and packaging the product

D.

selling the product at a much lower price

Correct answer is C

No explanation has been provided for this answer.

1,143.

Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as

A.

sales promotion

B.

sampling

C.

merchandizing

D.

advertising

Correct answer is A

No explanation has been provided for this answer.

1,144.

The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market

A.

differentiation

B.

segmentation

C.

penetration

D.

identification

Correct answer is B

No explanation has been provided for this answer.

1,145.

The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?

A.

market analysis

B.

marketing mix analysis

C.

marketing opportunities analysis

D.

market survey

Correct answer is D

No explanation has been provided for this answer.