JAMB Commerce Past Questions & Answers - Page 85

421.

Activities undertaken to create awareness for goods by conducting contest is?

A.

marketing concept

B.

consumerism

C.

sales promotion

D.

marketing mix

Correct answer is C

Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. 

422.

The variety of goods and services which a company offers for sale is its?

A.

place mix

B.

promotion mix

C.

price mix

D.

product mix

Correct answer is D

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers.

423.

The arrangement and interrelationship of the various components and positions of a business is referred to as?

A.

organizational structure

B.

clarity of objective

C.

unity of direction

D.

line structure

Correct answer is A

 An organizational structure is a system that outlines how certain activities are directed in order to achieve the goals of an organization. These activities can include rules, roles, and responsibilities. The organizational structure also determines how information flows between levels within the company.

424.

The managerial ability of a supervisor in an organization may be underutilized if the?

A.

morale of the supervised is high

B.

span of control is wide

C.

span of control is narrow

D.

morale of thr supervisor is low

Correct answer is C

No explanation has been provided for this answer.

425.

A communication process providing information for decision-making in an organization is the?

A.

Management information System

B.

Transmission Control Protocol

C.

Information Retrieval System

D.

File Transfer Protocol

Correct answer is C

No explanation has been provided for this answer.