JAMB Past Questions and Answers - Page 97

481.

Mr Taiwo entered into a contract to let a car to Mr Bunmi for his wedding for two days. However, the car had an accident before the first day. Mr Bunmi attempted to claim damages but failed. This implies the contract was terminated by

A.

bankruptcy

B.

frustration

C.

breach

D.

lapse of time

Correct answer is B

Frustration of contract is the legal termination of a contract because of unforeseen circumstances that: make the contract and its objectives virtually impossible to execute; make the performance of the contractual obligations illegal; or. render the contract fundamentally different from its original intended character

482.

Which of the following is used as pricing policy?

A.

labelling

B.

packaging

C.

market selection

D.

market skimming

Correct answer is D

Market Skimming Pricing. a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market.

483.

Which of the following aspects of marketing stimulates buying by providing free gifts

A.

a personal selling

B.

sales promotion

C.

advertising

D.

publicity

Correct answer is B

Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, gifts, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

484.

The physical and psychological satisfaction a customer derives from the purchase of goods and services is

A.

production

B.

product mix

C.

utility

D.

trade

Correct answer is C

Utility is a term in economics that refers to the total satisfaction received from consuming a good or service. This include both psychological and physical satisfaction

485.

A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operation the

A.

product mix

B.

promotion mix

C.

marketing concept

D.

product orientation.

Correct answer is C

The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.