What is the job description and role of a Lobbyist? What are the duties and responsibilities of a Lobbyist?
Lobbyist Job Description
Public affairs consultants are often referred to as lobbyists, but their work is more wide-ranging. They use their understanding of the political system to offer political and public policy advice to their clients. Clients may include private sector companies, trade associations, charities, not-for-profit organisations and overseas governments.
Keeping abreast of political developments, in order to advise clients on a possible response, is vital to the role. Key information is sought from personal contacts, a range of media sources and political intelligence and monitoring.
Public affairs consultants identify key stakeholders in the decision-making process at national, regional and local government levels. They work to maintain relationships with these individuals and to assist clients to promote and protect their interests effectively.
Job Description / Duties / Functions / Roles / Responsibilities of a Lobbyist
- attending select committee hearings, party conferences and other events;
- establishing and maintaining two-way communication with relevant official bodies and stakeholders;
- developing new business.
- reading and monitoring political publications and printed transcripts;
- advising on potential responses that may be required;
- responding to requests for information;
- responding to public policy threats and opportunities;
- maintaining relationships with existing stakeholders;
- monitoring proceedings at government departments, institutions, think-tanks, non-governmental organisations (NGOs) and other bodies in order to keep clients informed of any developments related to their field of activity;
- researching, forecasting and evaluating the effects of public policy on an organisation, using public sources, political intelligence and personal contacts;
- writing newsletters, briefings, campaign material and press releases;
- maintaining regular contact, in person and in writing, with politicians, civil servants, and/or staff in local authorities and regulatory bodies to brief them on clients’ work and concerns;
The amount of time spent on the above activities varies according to the employer and level of experience required. At entry level, you will be involved in a high level of research and monitoring of information, while an account director will be principally involved in strategic planning and relationship management.