Brand Manager at UAC Foods Limited

UAC Foods Limited is a joint venture business between UACN PLC and Tiger Brands of South Africa operating in the food sector of the economy is a leading producer of snacks, beverages and ice cream. Our brands include Gala Sausage Roll, Funtime Coconut Chips, Groundnut chips and Cupcake, SWAN Natural Spring Water and Supreme Ice Cream.

As a result of the ongoing expansion, we are recruiting to the fill the position below:

Job Title: Brand Manager

Location: Lagos

Job Summary

• To plan, direct and coordinate marketing activities towards achieving AE targets, long term growth, brand profitability and customers satisfaction of UFL Snacks brand's portfolio

You will be accountable for:

• Develop, and implement agreed brand strategies in accordance with business objectives.
• Execute communication, advertising, packaging and other marketing activities.
• Plan, organize and monitor promotion activities to achieve AE targets.
• Maintain and update records on marketing expenditure (Advertising and promotions) to ensure that expenditure is kept within agreed budget.
• In conjunction with Sales Team, ensures optimal brand distribution in the trade channels.
• Oversee pricing strategies for the category
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Collate and analyze market data and maintain all sales statistics relating to the brand in conjunction with Consumer Insights Manager.
• Monitor market trends, competitive activity and develop appropriate tactics to contain competition.
• Update brand history annually, prepare and execute brand activities to achieve company's objectives.
• Ensure the effective utilization of the Snacks brand marketing budget to achieve the set objectives.

Requirements
The ideal candidate will possess:

• A Bachelor's degree, MBA would be an added advantage
• Minimum of 4 years FMCG Marketing experience
• Energetic and passionate about product specialty
• Be a team leader, inspire others and work well with range of people within and outside the business
• Work well under pressure
• Possess a CIM or NIMN qualification.
• Excellent communicator, both verbally and in writing
• Analytical, methodical and presentation skills
• Be a good listener and able to respond to results and consumer research

How to Apply
Interested and qualified candidates should forward their CV to: [email protected] using the position as the subject of the email

Application Deadline  20th November, 2020.