Brand Manager - Flying Fish & Castle Lite at International Breweries Plc

International Breweries Plc - Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

We are recruiting to fill the position below:

Job Title: Brand Manager - Flying Fish & Castle Lite

Job Requisition ID: 30088015
Location: Lagos (Head Office)
Job Type: Full-time

Job Summary

• The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs.
• Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI. 

Key Roles and Responsibilities

• Directly lead all Brand led events.
• Co create brand plans for all year-round campaigns.
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations.  Working with trade marketing team. Develop creatives for in-bar as needed.
• ZBB Budget management –to ensure ZBB delivery in line with budget.
• Analyze data for insights & articulates opportunities for the brand.
• Lead and manage influencers/celebrities all through the year to deliver Earned media
• Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.

Minimum Requirements

• Bachelor's Degree in a relevant field.
• Minimum of 2 years relevant brand management/marketing experience
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).

Key Attributes and Competencies:

• Good Communication skills
• Passionate, self-starter
• Action and results oriented
• Stakeholder/ Relationship management
• Consumer focused
• Self -driven, takes initiative and manages time/priorities well.
• Influencing and collaboration skills
• Ability to handle complex situations under pressure

Additional Information:

• Band: VII

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 26th September, 2025.