Copywriter at Mactay Consulting

MacTay Consulting is one of the first and leading management consulting firms in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organizations through customized solutions that meet our clients' needs. We have a proven track record of providing excellent services that impact our clients' businesses.

We are recruiting to fill the position below:

Job Title: Copywriter

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities

• The ideal candidate will be responsible for producing high-quality written content that resonates with our target audience and strengthens our brand identity.
• Write clear, concise, and persuasive copy for various platforms, including websites, email campaigns, social media, blogs, ads, brochures, and product descriptions.
• Adapt tone, style, and language to suit different mediums and audiences while maintaining the brand’s voice and guidelines.
• Create compelling ad copy for online and offline campaigns, including Google Ads, social media ads, and print advertisements.
• Collaborate with graphic designers to pair engaging visuals with persuasive copy.
• Write persuasive and personalized email marketing copy for various campaigns, including newsletters, drip campaigns, and product announcements.
• Write engaging, on-brand content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), with an emphasis on driving engagement and increasing followers.
• Conduct research on industry trends, competitors, and target audiences to produce relevant and accurate content.
• Craft engaging headlines, taglines, calls-to-action (CTAs), and product descriptions that drive conversions and reinforce the brand message.
• Write and optimize copy for SEO to improve website rankings and organic traffic.
• Conduct keyword research and implement relevant keywords naturally within the copy to enhance visibility.
• Apply insights from customer data and feedback to refine and improve the effectiveness of copy

Requirements

• Bachelor's degree in any field of study
• Experience with social media and content marketing
• Ability to manage multiple projects and meet deadlines under pressure
• Passion for writing with an excellent portfolio of work.
• Minimum of 3 years experience on the role
• Strong editorial, proofreading, and writing skills
• Experience with SEO copywriting best practices

Salary
N350,000 – N400,000 / Month.

How to Apply
Interested and qualified candidates should send their CV to: samson.omoyeni@mactay.com using the job role as the subject of the mail

Application Deadline 30th October, 2024.