As Africans, we love to tell stories. At Fuel, we love the stories of
growth and increase even more. Here is one you might find interesting.
The
heights of HUMANITY are found in the depths of sacrifice and
selflessness. Yet tall is good. As children, we all wanted to be tall
and so did our African parents. To help achieve the GROWTH we wanted,
they made us eat a lot of beans. Beans was the CHEAPER and RICHER source
of protein on the continent. You wouldn’t meet too many kids that loved
beans. Beans was next to malaria drugs. They would avoid it as often as
they had the chance. But loving parents knew that children needed all
the protein they could get if they were to grow into healthy boys and
girls. So parents got CREATIVE, and would often garnish the beans with
plantain, corn, bread or even garri supplements that made our beans more
DESIREABLE. But we later discovered we could only grow as far as the
genes our parents had made available in us and not the amount of beans
they made us eat. Like beans, people need brands but they don't
necessarily love them. Our job is to find creative 'bean-hacks' in order
to achieve the desired Growth for the brands we work on.
Job Title: Brand Specialist
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