Jobs

Lead, Brand Marketing at Green Africa Airways Limited

Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.

We are recruiting to fill the position below:

Job Title: Lead, Brand Marketing

Location: Lagos, Nigeria
Job Function: Commercial Studios
Employment Type: Full Time
Experience level: Experienced
Workplace Type: Onsite

Job Role

Develop and implement comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement.
Create and maintain a consistent brand identity, ensuring all brand touchpoints align with the company's vision, values, and positioning.
Collaborate with cross-functional teams, including Commercial Studios, Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience.
Manage and oversee all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events.
Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning.
Develop and maintain strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage.
Lead crisis management and reputation management efforts, ensuring effective communication during challenging situations.
Conduct market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies.
Collaborate with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints.
Monitor and analyze brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.

Qualifications

Bachelor's Degree in any related field
Proven track record of developing and executing successful brand marketing campaigns and initiatives.
Strategic mindset and creative problem-solving skillset
Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.
Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms.
Experience in managing media relations, PR activities, and crisis communication.
Solid understanding of digital marketing channels, social media platforms, and content marketing strategies.
Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment.

Must have skills: