Sales Manager (FMCG Sector) at Amani Advisory Limited

Amani Advisory Limited is committed to assisting organizations in achieving success by maximizing their most valuable resource - their employees. We offer complete HR solutions to businesses of all sizes and in various industries. Thanks to a team of seasoned HR professionals, we approach every project with expertise, innovation, and a client-centric mindset.

We are recruiting to fill the position below:

Job Title: Sales Manager (FMCG Sector)

Location: Lekki Lagos
Employment Type: Full-time

Job Summary

• The Sales Manager will be responsible for developing and executing effective sales strategies to achieve the company’s revenue and market share objectives within the FMCG sector.
• This role involves overseeing the sales team, managing key accounts, identifying new business opportunities, and ensuring consistent growth in line with company goals.

Key Responsibilities

• Develop and implement strategic sales plans to achieve business targets and increase market penetration.
• Manage, mentor, and motivate the sales team to ensure high performance and productivity.
• Identify and develop new business opportunities and partnerships within the FMCG market.
• Maintain strong relationships with key distributors, retailers, and wholesalers to ensure consistent product availability and visibility.
• Prepare and present sales forecasts, performance reports, and strategic recommendations to management.
• Ensure effective execution of trade marketing initiatives and promotional campaigns.
• Monitor debt collection and ensure adherence to company credit policies.
• Represent the company at industry events, trade shows, and customer meetings.
• Conduct regular market analysis to monitor competitor activities, pricing trends, and customer preferences.
• Work closely with the marketing and supply chain teams to align promotional activities and ensure product availability.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5–7 years’ experience in FMCG sales management, with proven success in achieving sales targets.
• Proficiency in MS Office applications and CRM software.
• Strong analytical and strategic thinking abilities.
• Ability to work under pressure and meet deadlines.
• Willingness to travel as required.
• Strong understanding of the FMCG market dynamics, distribution channels, and retail operations.
• Excellent leadership, negotiation, and communication skills.

Core Competencies:

• Strategic sales planning and execution
• Market analysis and business development
• Strong negotiation and presentation skills
• Leadership and people management
• Relationship building and stakeholder management

Salary
N300,000 - N400,000 per month.

How To Apply
Interested and qualified candidates should forward their CV to: [email protected] using the job title as the subject of the mail.

Application Deadline 30th November, 2025