The sustainable growth of commerce is largely due to?
marketing
advertising
exchange
branding
Correct answer is B
Commerce which involves commercial activities such as selling and buying is sustained through advertising. With advertising, the public is made aware of the existence of a particular product and service.
A Memorandum of Association is applicable to a?
sole trader
joint company
partnership
public corporation
Correct answer is B
A Memorandum of Association (MOA) is a legal document prepared in the formation and registration process of a limited liability company to define its relationship with shareholders and it specifies the objectives for which the company has been formed. A Memorandum of Association is a principal document in the formation of a company stock company.
A major function of an entrepreneur is?
decision-making
encouraging competition
human-resource training
motivating employees
Correct answer is A
An entrepreneur is a person who combines the other factors of production - land, labor, and capital - to earn a profit. The major function is taking decisions on how best to combine the production functions for optimal utilization.
Public relations and advertising are similar in terms of?
communicating product information
customer education
the mode of operation
creating a favorable attitude
Correct answer is D
Public relations is the maintenance of a favourable public image by a company or other organization or a famous person.
Advertising is a means of communication with the users of a product or service with the aim of promoting a product or service.
The major objective of advertising and public relations is to create and maintain a good impression of the company's product or service in the eyes of the public.
The controllable variables that a firm uses to achieve its marketing objectives are called?
marketing principles
marketing mix
marketing concepts
marketing functions
Correct answer is B
The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps)–people are sometimes added (but that's within HR).