The main reason for advertising an already existing line of products is to
develop customers' awareness
entertain customers
introduce a price deal
build brand recognition
retain old customers
Correct answer is D
No explanation has been provided for this answer.
Which of the following is a function of advertising?
Stimulation of demand
Leads to market segmentation
Maintenance of quality
Determining selling price
Provision of market information
Correct answer is A
No explanation has been provided for this answer.
Which of the following mostly serves as a useful promotional device for consumer goods?
Trade mark
Labelling
Standardization
Grading
Packaging
Correct answer is E
No explanation has been provided for this answer.
Public Relations
Advertising
Sales Promotion
Exhibitions
Trade Fairs
Correct answer is A
No explanation has been provided for this answer.
The intangible benefits arising from the business connections and reputation of a firm is called
interest
goodwill
commission
bonus
dividend
Correct answer is B
No explanation has been provided for this answer.