WAEC Past Questions and Answers - Page 2713

13,561.

An individual who buys goods for personal consumption is an example of_____

A.

Organisational market

B.

Industrial market

C.

Consumer market

D.

Reseller market

Correct answer is C

No explanation has been provided for this answer.

13,562.

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

A.

Personal selling

B.

Prospecting

C.

Direct selling

D.

Merchandising

Correct answer is C

No explanation has been provided for this answer.

13,563.

Which of the following factors is not considered while locating a market outlet?

A.

Availability of facilities

B.

Economic trends

C.

Capital availability

D.

Sources of supply

Correct answer is B

No explanation has been provided for this answer.

13,564.

Branding in marketing means?

A.

Packing a product for sale

B.

Giving unique name to a product

C.

Using another company's name

D.

Classifying products into groups

Correct answer is B

No explanation has been provided for this answer.

13,565.

An arrangement whereby a company's name and trademark are used by a foreign company is____

A.

Licensing

B.

Franchising

C.

Joint venture

D.

Strategic alliance

Correct answer is A

No explanation has been provided for this answer.