WAEC Marketing Past Questions & Answers - Page 44

216.

An advantage of electronic marketing is that__________

A.

Network is not always available

B.

Time restriction is non-existent

C.

It is less useful for products that need physical demonstration

D.

There is limitation on advertising space

Correct answer is B

No explanation has been provided for this answer.

217.

The activities that stimulate the purchase of a retail outlet is_____

A.

Selling

B.

Merchandising

C.

Prospecting

D.

Advertising

Correct answer is A

No explanation has been provided for this answer.

218.

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers? 

A.

Product

B.

Price

C.

Place

D.

Promotion

Correct answer is C

No explanation has been provided for this answer.

219.

In consumer behaviour, an individual's relatives Vould be considered as__________-

A.

A personal influence.

B.

A reference group influence.

C.

An institutional influence

D.

A perpetual influence.

Correct answer is A

No explanation has been provided for this answer.

220.

An activity or process undertaken by a company to acquire raw materials is______________-

A.

Consumer buying behaviour

B.

Marketing intelligence.

C.

Organizational buying behaviour.

D.

Marketing research

Correct answer is C

No explanation has been provided for this answer.