Social Media Analyst Duties & Responsibilities

The role and function of a Social Media Analyst includes the following duties and responsibilities:

Analyzing social media post metrics.
Making a note of posts that perform poorly and finding evidence for why this may be.
Observing follower engagement and building a report on their behaviors.
Researching new social media trends and tools.
Keeping abreast of current events and pop culture to better understand user behavior.
Reporting to the Social Media Director to inform them of the success of social media campaigns.
Providing constructive criticism to content creators to help them make improvements.

Note that this is not an exhaustive list of Social Media Analyst duties and responsibilities. Job functions for specific Social Media Analyst roles may vary, depending on the industry and type of employer.

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