Creative Director Duties & Responsibilities

The role and function of a Creative Director includes the following duties and responsibilities:

Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
Shape brand standards and create procedures to ensure all products are brand appropriate.
Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.
Develop exceptional and well-crafted copy that meet clients’ requirements.
Assist clients in resolving issues by responding to questions in a timely and professional manner.
Create and implement tailored marketing plans based on individual client requirements.
Direct brainstorming meetings and creative sessions.

Note that this is not an exhaustive list of Creative Director duties and responsibilities. Job functions for specific Creative Director roles may vary, depending on the industry and type of employer.

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