Digital Media Planner Duties & Responsibilities

The role and function of a Digital Media Planner includes the following duties and responsibilities:

Develop integrated digital media strategies.
Prepare and deliver presentations.
Coordinate the implementation of digital media plans.
Track digital campaign performance.
Analyze campaign metrics, prepare performance reports, and provide recommendations.
Monitor market trends and identify new digital opportunities.
Create and manage digital campaign budgets.
Negotiate and purchase digital advertising space.
Collaborate with internal departments to deliver fully integrated campaigns.

Note that this is not an exhaustive list of Digital Media Planner duties and responsibilities. Job functions for specific Digital Media Planner roles may vary, depending on the industry and type of employer.

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