Digital Media Planner Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Digital Media Planner:

Bachelor's degree in Communication, Marketing, or Advertising.
At least two years of digital marketing experience.
Strong communication and presentation skills.
Analytical thinking and problem-solving abilities.
Organizational and time management skills.
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, SEO, and social media advertising.

Note that this is not an exhaustive list of Digital Media Planner skill, qualifications and experience. Job requirements for specific Digital Media Planner roles may vary, depending on the industry and type of employer.

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