IT Sales Executive Duties & Responsibilities

The role and function of an IT Sales Executive includes the following duties and responsibilities:

  • Developing effective sales plans using sales methodology;
  • Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale;
  • Handling hardware or software problems and faults and referring on to specialist technical colleagues;
  • Responding to tender documents, writing proposals, reports and supporting literature;
  • Managing your own diary in order to organise and prioritise daily and weekly goals;
  • Preparing and delivering customer presentations and demonstrations of the software, articulately and confidently;
  • Contributing to team or progress meetings to update and inform colleagues.
  • Identifying and developing new business through networking and courtesy and follow-up calls;
  • Cold-calling in order to create interest in products and services, generate new business leads and arrange meetings;
  • Marketing and promoting a portfolio of products by writing and designing sales literature and through attending industry events;
  • Maintaining awareness and keeping abreast of constantly changing software and hardware systems and peripherals;
  • Advising on software features and how they can be applied to assist in a variety of contexts, such as accounting, manufacturing or other specialist areas;
  • Understanding customers’ diverse, specific business needs and applying product knowledge to meet those needs;
  • Ensuring quality of service by developing a thorough and detailed knowledge of technical specifications and other features of employers’ systems and processes, and then documenting them;
  • Meeting sales targets set by managers and contributing to team targets;
  • Networking with existing customers in order to maintain links and promote additional products and upgrades;

Note that this is not an exhaustive list of IT Sales Executive duties and responsibilities. Job functions for specific IT Sales Executive roles may vary, depending on the industry and type of employer.


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