Area Sales Manager at Golden Penny Food Limited - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Nigeria

Purpose

• Responsible for managing and coaching a team of Assistant Managers, Wholesale & Trade
• Development to achieve the growth objectives in an allocated Sales area.

The Job

• Overall responsible for a number of Key Distributors (KD) serviced by a team of of Assistant Managers, Trade Development, Wholesale Development, Seal Team e.tc in an allocated region
• Ensure effective coverage of the entire area through direct to retail redistribution supported by a network of FMN approved sub-distributors each of whom has a direct to retail capability in their territory of operations
• Coach and mentor the Sales Team in all aspects of the KD operation such that they each deliver on their monthly/annual KPIs.
• Achieve the sales volumes by category in each of the Key Distributor territories
• Ensure that the direct to retail (van sales, open market sales) redistribution KPIs are delivered by each sales team within each KD
• Responsible for the SOP of each direct to retail team including route plans and correct use of the Sales Automation tool

Qualifications​

• Minimum requirement: Graduate Degree in Sales related fields
• Added advantage: MBA.

Experience:​

• Minimum of 8 years’ Sales experience gained in a major FMCG blue chip organisation.
• Added Advantage: Added Advantage: Evidence of a strong coaching and mentoring capability.

The Person Must Have:​

• Strong knowledge of sales operations, route-to-market strategies, and territory management.
• Proven ability to lead and motivate sales teams to achieve volume, distribution, and visibility targets.
• Strong communication, negotiation, and relationship-building skills to engage distributors, key accounts, and internal stakeholders.
• Good planning and organizational abilities to execute sales strategies, monitor field activities, and ensure effective market coverage.
• Excellent analytical skills to track market performance, interpret sales data, and identify growth opportunities.

How to Apply
Interested and qualified candidates should:
Click here to apply

Note: State your region in the email subject