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Digital Marketing Executive in an Educational Firm based in Lagos

Mar 5, 2021, 3:56 AM

HRLeverage - Our client, an educational firm in Lagos is currently in need of suitable candidates to fill the position below:

 

 

Job Title: Digital Marketing Executive

Location: Lagos

Job Description

  • We are in need of a digital marketing executive to assist in the planning, execution and optimization of online marketing efforts as well as promotion of products and services through various digital channels.
  • The successful candidate will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns.
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms.

Requirements

  • BSc /BA in marketing or relevant field.
  • Proven experience as Digital Marketing Executive or similar role
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)

 

 

How to Apply
Interested and qualified candidates should send their CV to: resume@HRLeverageafrica.com using the "Job Title" as the subject of the email

 

Application Deadline  28th March, 2021.


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Education and Training 
Digital Marketing Executive HR Leverage Africa Lagos State