Digital Marketing Manager at Ecozar Technologies

Ecozar Technologies is a leading solar energy company in Nigeria. specializing in the design, installation and maintenance of Micro and mini grid solar projects and inverter power backup solutions. Ecozar is not just any solar company; we stand as a trusted solar energy company in Nigeria, leading the pack among the top solar companies in Lagos. Our unwavering commitment to meeting the power requirements of Nigerians is evident in every project we undertake, fueled by our passionate pursuit of solar installation excellence across Nigeria. Ecozar Technologies "Building a sustainable energy for the future".

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns.
• Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests

Requirements

• Candidates should possess a B.Sc / M.Sc Degree in Marketing or a related field
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A / B and multivariate experiments
• Up-to-date with the latest trends and best practices in online marketing.

Salary
N200,000 - N300,000 / Month.

How to Apply
Interested candidates should send their CV to: [email protected] using the Job Title as the subject of the email

Application Deadline 28th April, 2025.