Latest Job Vacancies at Jumia Nigeria, 28th May, 2018

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC. We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey in the position below:     Job Title: CRM Campaign Manager Location: Lagos Job Description

• The CRM channel is at the cornerstone of Jumia marketing strategy with a strong objective to grow unpaid channels much faster than paid channels, as well as achieving more relevance and personalization through automation
• The role involves developing the strategy across direct response channels with a focus on email to optimise campaigns.
• Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.

• Define, own and execute all our strategies and activities related to activation and retention through different CRM systems (Email, Salesforce, Zendesk, etc)
• Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmes
• Manage the set-up, scheduling, A/B testing and deployment of all email campaigns through the email automation platform
• Manage subscriber data, import and segmentation
• Plan, execute and report on tests across the different CRM platforms
• Define hypotheses and run tests to ensure the improvement of metrics
• Post-campaign reporting and analysis, feeding back into campaign optimisation
• Support and assess the third-party initiatives
• Keep on top of new developments and trend in CRM, and suggest new campaigns whilst improving existing ones

• Degree in Business, Marketing or related field
• 5+ years’ experience with a solid foundation in Digital or CRM project management.
• You are highly analytical with advanced expertise in Excel, Google Analytics, or similar platforms
• You have a working knowledge of CRM tools like Salesforce, Pardot, Marketo, Hubspot, Mailchimp etc.
• Extensive experience in the production of HTML emails, landing pages and Social media and programmatic campaigns
• Experience with A/B testing & statistical validity
• Superb written and verbal communication and able to present results
• Proven ROI / campaign effectiveness experience

• This role is responsible for the management of projects in Customer Experience [CXP] aimed at initiating, driving, and supporting new business initiatives, improving and maintaining efficiency and effectiveness of processes, as well as leading changes to support CXP strategy, tactics and service leading to ongoing customer experience improvements.

• Distil customer insights into business recommendations by identifying meaningful customer indicators and trends and by performing root cause analysis to improve the customer experience
• Identify and prioritize key touchpoints in the journey and design listening posts to capture stakeholder feedback at these listening posts.
• Regularly gather data from NPS surveys and report trends to manager along with insights and observations
• Support projects aiming at improving and maintaining operational KPIs such as Customer Satisfaction (CSAT), Net Promoter Score (NPS), Quality of service, Productivity KPIs, etc.
• Work with cross-functional teams to build the business cases and plans for improving specific customer issues.
• Monitor other key customer-based projects progress and ensuring timely delivery of results.
• Design user-friendly tools, reports, dashboards and KPI’s to be used by management for customer KPI’s

• Bachelor's Degree in Technology, Engineering or Analytic or related field.
• Comfortable in a fast-paced, demanding and analytical start-up environment
• Professional experience in MS office tools (e.g. Excel, Word and PowerPoint).
• SQL skills desired.
• Advanced skills with Excel desired.
• 5+ years in service, operation, project management or process improvement
• Experience in roles which organized aggregated customer data to analyze trends and feedback while developing plans based on emerging customer needs/requirements
• Ability to coordinate activities within cross-divisional and cross-functional teams
• Track record of on-time, on scope, high quality implementations

• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures