Latest Vacancies at Concept Group

The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include: Rosabon Financial Services - Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova - Bespoke Enterprise IT Solutions Company,Percy Aitkins - Bureau De Change.

We are recruiting to fill the position below:

Job Title: SEO Growth Specialist

Location: Lagos
Employment Type: Full Time

Duties & Responsibilities

• Develop optimization strategies that increase the company & search engine results rankings
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and implementation including discovery and expansion of SEO
• Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries
• Preparing detailed strategy reports
• Research and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links

Qualifications / Requirements

• BS / MS Degree in a Quantitative, Test-driven field
• At least 3 years work experienceProven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
• Up-to-date with the latest trends and best practices in SEO and SEM
• Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Comfortable analyzing high volumes of data on a daily basis
• Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
• Highly organized and attentive to detail
• Experience with A/B and multivariate experiments
• Proven SEM experience managing PPC campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Understanding of search engine algorithms and ranking methods
• In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)

Interested and qualified candidates should:Click here to apply

Job Title: Content Marketer

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a self-motivated and versatile individual who has a deep passion for telling the business brand’s story in order to educate the business’s audiences across a breadth of media and content forms.
• You will be expected to take full responsibility of creating a vision and success roadmap for our content-related inbound marketing strategies including blogs, website and lead generation.
• You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Duties & Responsibilities
Content Marketing:

• Develop, integrate and oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to attract customers, drive sales, engagement, retention, leads and positive customer behavior.
• Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results.
• Leveraging market data to develop content themes / topics and execute a plan to develop our brand positioning and service offerings; supporting our point of view and educating customers, thus leading to a positive disposition in critical behavioral metrics.

SEO:

• Basic SEO understanding, content categorization and structure, content development, distribution and measurement; ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
• Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
• Assist in the management of both on-page SEO and off-page SEO analysis and execution; improving organic search engine performance and setting goals based on click through rates, conversions, and traffic.
• Functional editorial calendar and content development workflows must be filled and managed.
• Conducting periodic competitive audits.

Research and Analytics:

• Conduct research and develop an understanding of the business’s industry, the business/product’s unique value proposition, and it’s the product’s market differentiators.
• Conducts extensive research on the challenges and priorities of the business’s consumers and prospective consumers; aligning marketing content strategies with consumer needs.
• Understand how the business / product’s inbound marketing activity translates into consumers, thus refining content marketing processes of turning in and reaching new consumers.
• Identify core objectives for the content and develop metrics and methods for measuring and reporting on the effectiveness of the content
• Prepare reports and result finding presentations on the performance and engagement of that content, which is to be sent to the Marketing Communications Manager at the end of each week.

Collaboration and Support:

• Collaboration with all creative resources including designers, social media executives, digital marketers, SEO growth specialist and other departmental personnel.

Other Duties:

• Perform other duties as delegated by the Marketing Communications Manager.

Qualifications / Requirements

• BSc / BA in Marketing, English, Journalism or related field
• Minimum of 3 years working experience;
• Demonstrated success in managing a business social media presence
• Experience in producing copy for digital, print and broadcast channels.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook
• Exceptional skill with the nuances of writing across several media formats.
• Solid understanding of SEO concepts preferred. Up-to-date with the latest trends, technologies and best practices in online / digital marketing and measurement.

Interested and qualified candidates should:Click here to apply