New Channel, Digital & E-Commerce Lead at Unilever Nigeria Plc

Unilever Nigeria Plc - Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products everyday!

We are recruiting to fill the position below:


Job Title: New Channel, Digital & E-Commerce Lead

Job ID: R-81088
Location: Lagos
Employment Type: Full Time
Category: Customer Development

Job Purpose

  • Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you CAN: Deliver rich brand & product experiences through channels that help nurture consumer relationships​, Lead on the growth agenda in the digital, e-commerce and develop new channels. 
  • Lead formulation of e-Routes to Market strategy to develop a complementary and alternate route to market in distributive trade, Drive profitable growth and execute joint business plans aligned with business goals, this is the role just for you!

What will your main responsibilities be:

  • Develop network of key customers across all relevant channels to drive quick distribution when launching innovations
  • Manage 3rd party partners from contracts and execution standpoint to ensure value is being delivered
  • Explore and ensure visibility of product listing models on top e-commerce platforms
  • Establish relationships/partnerships with identified e-commerce companies, and leverage such partnerships with digital footprint to bring exposure to Unilever brands
  • Gather and provide competitive information to the CD Leadership team for Sales Strategy development
  • Oversee relevant communication to all parties involved in e-RTM projects and support the data sourcing, collection and validation from the customers
  • Provide ‘intensive care’ support for all project roll-out and go-live and be the program management contact for CD e-RTM specific initiatives
  • Keep Records of all activities along with analysis of impact pre and post activity.
  • Drive high performance culture, and capability development for 3Ps and brand ambassadors
  • Ensure 3Ps deliver required services in line with agreed contract
  • Ensure sustainable growth in portfolio of selected SKUs and innovation brands
  • Ensure ambitious target setting & monitors closely for performance
  • Streamlines implementation of the customer strategy at POS in order to further build market share
  • Leverage sales data to develop powerful insights and strategies to win in the market
  • Define and execute effective channel strategies as required.
  • Drive key KPIs of the B2B model such as Retained and Active Channel Outlets, grow overall outlet sales through platform, Cost to Serve etc
  • Develop detailed e-RTM project implementation of plan, change management and business benefits.

What You Need To Succeed
Experiences & Qualifications:

  • Minimum of 2 years of Key Accounts management experience Strong Customer facing experience in distributive trade environment and proven track record Strong promotion execution knowledge Demonstrates a team player mindset
  • Customer Marketing/Category Operations Management experience is an advantage Strong knowledge of channel development Strong agility with experience in managing operations and administrative tasks


  • Communication skills
  • Strong Digital Analytics
  • Strong Negotiation Skills
  • Relationship and stakeholder management skills
  • Problem solving skills Coaching and People management skills
  • Strong CD customer/operational experience
  • Change Management skills
  • Business planning and implementation skills.


  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors:

  • Passion For High Performance: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • Agility: Explores the world around them, continually learning and developing their skills.
  • Personal Mastery: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • Purpose & Service: Has humility, understanding that leadership is service to others, inside and outside Unilever.


How to Apply
Interested and qualified candidates should:
Click here to apply