Director of Marketing job description

Job description of a Director of Marketing

A Director of Marketing, also known as Chief Marketing Officer, leads a company's marketing department, and forms part of executive management.

This Director of Marketing job description example includes the list of most important Director of Marketing duties and responsibilities as shown below. It can be modified to fit the specific Director of Marketing profile you're trying to fill as a recruiter or job seeker.

Director of Marketing Duties and Responsibilities

Director of Marketing job description should contain a variety of functions and roles including:

Leading and overseeing marketing department.
Performing market research to identify trends.
Gaining knowledge of competitors' marketing initiatives.
Creating and executing overall marketing strategies to create awareness of company’s products and services.
Executing launch of new products.
Representing the company and forming strategic partnerships with media, overseeing public relations efforts and writing press releases.
Producing quality online content and managing company's publications.
Creating and overseeing annual marketing plan.
Creating and overseeing annual marketing budget and allocating resources.
Organizing promotional events.

Director of Marketing Requirements / Skills / Qualifications

Director of Marketing job description should include these common skills and qualifications:

Bachelor’s degree in business administration, marketing, communications or relevant field.
5+ years work experience in similar position.
Outstanding communication skills, both verbal and written.
Strong leadership skills.
Exceptional organizational skills.
Strong people skills.
Proficient with MS Office Word and Excel.
Good knowledge of CRM databases, web analytics and Google AdWords.
Proficient with using social media.

As a hiring manager, recruiting an ideal Director of Marketing starts with crafting a good job description. Use this Director of Marketing job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Director of Marketing may also reference it in preparation for the interview.

Director of Marketing Job Description

Job description of a Director of Marketing

Director of Marketing Duties and Responsibilities

Director of Marketing Requirements / Skills / Qualifications

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