Director of Marketing Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Director of Marketing:

  • Bachelor’s degree in business administration, marketing, communications or relevant field.
  • 5+ years work experience in similar position.
  • Outstanding communication skills, both verbal and written.
  • Strong leadership skills.
  • Exceptional organizational skills.
  • Strong people skills.
  • Proficient with MS Office Word and Excel.
  • Good knowledge of CRM databases, web analytics and Google AdWords.
  • Proficient with using social media.

Note that this is not an exhaustive list of Director of Marketing skill, qualifications and experience. Job requirements for specific Director of Marketing roles may vary, depending on the industry and type of employer.


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