E-Commerce Manager Duties & Responsibilities

The role and function of an E-Commerce Manager includes the following duties and responsibilities:

Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
Creating promotional offers and checking to see that these are uploaded precisely.
Reviewing copy and legal disclaimers to verify their accuracy.
Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
Examining sales-related metrics to inform restocks.
Creating frameworks that transform our social media sites into highly profitable platforms.
Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.
Reviewing the security of checkout pages and payment procedures.
Reporting on the utility of existing and novel strategies.

Note that this is not an exhaustive list of E-Commerce Manager duties and responsibilities. Job functions for specific E-Commerce Manager roles may vary, depending on the industry and type of employer.

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