Marketing Manager in a Reputable Publishing Company

Ascentech Services Limited - Our client, a Publishing company is recruiting suitable candidate to fill the position below:

Job Title: Marketing Manager (Publishing)

Location: Ikeja, Lagos
Employment Type: Full-time
Industry: Publishing (Educational Books)

Responsibilities

• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Requirements

• B.Sc. / MSc degree in Marketing or related field
• Minimum of 5 years working experience in a publishing company
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Must be conversant with marketing and sales in the publishing industry (particularly in education books)

How to Apply
Interested and qualified candidates should send their CV to: [email protected] with the "Job title" as the subject of the email

Application Deadline 6th April, 2021.

Note: Only shortlisted candidates will be contacted.