Voice Product Analyst at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited) is a leading telecommunications services provider in Nigeria headquartered in Lagos, the commercial nerve-centre of Nigeria. The telco ranks amongst the top four mobile service providers in terms of subscribers with a customer base of more than 39.8 million. The company's product offerings include 2G, 3G and 4G wireless services, mobile commerce and enterprise services.

We are recruiting to fill the position below:

Job Title: Voice Product Analyst

Job Identification: 494
Location: Lagos
Job Type: Full-time

Job Description

• The role is a key role within Nigeria to ensure that Airtel’s voice subscriber growth and revenue growth outpace the competition.
• It requires a deep understanding of consumer behavior, social trends, technology changes, OTT services and trends, revenue generation, project management, solution design and integration and market/consumer requirements.
• It incorporates a combination of these perspectives to generate business opportunities.

This role will be responsible for:

• Driving strategic initiatives for voice services
• Analyzing and reporting on voice product performance.
• Managing the optimization of the campaign platform capabilities and communication channels.
• This will lead to customer value development and value loss reduction.
• Ensuring high customer satisfaction through documentation, training, and market insight.
• Implementing and optimizing campaign management solutions. 

Responsibilities
Voice Revenue, Usage and Retention:

• Track usage patterns to devise growth strategies
• Usage and aggregate usage analysis
• Track voice segment KPIs and analyze data to inform product enhancements.
• Track the interaction between paid voice and bonus voice.
• Monitor customer life cycle and capabilities to drive ARPU growth.

Customer Analysis:

• Leverage data and market research to get insights into consumer behavior and preferences and drive future programs and promotions
• Map customers to predefined voice segment profiles and categories

Campaign Management:

• Develop and execute micro and macro campaigns on Campaign Manager.
• Identify and execute Below-The-Line (BTL) campaign opportunities.
• Collaborate with business teams to optimize campaign performance.
• Ensure comprehensive campaign coverage across the Campaign Calendar.
• Oversee campaign brief implementation and technical aspects of the CVM System.
• Validate the accuracy and completeness of campaign data

Product Development and Support:

• Collaborate with project managers to oversee technical product development.
• Develop documentation and provide training support to teams.

Business Analysis:

• Analyze the impact of marketing campaigns on usage and customer retention.
• Identify factors influencing voice customer usage and inactivity trends.
• Conduct environmental scanning to assess the relationship between market/competitor activities and usage trends.

Communication Library:

• Create and maintain the campaign and communication library.
• Develop and manage communication decision matrices.
• Regulate the best campaigns per channel and volume of communication.

Reporting & ROI Analysis:

• Deliver regular performance reports (daily, weekly, monthly) on products and campaigns.
• Evaluate campaign effectiveness and impact on Gross Revenue (GR).

Qualifications
Educational Qualifications: 

• First Degree in relevant fields
• MBA is an added advantage.

Relevant Experience & Functional / Technical Skills:

• 2 - 3 years’ experience in a marketing position, with a focus on product data analysis. 
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
• Excellent Data analysis and Excel skills
• Experience in the Telecommunications Industry, financial services or FMCG marketing environment will be an added advantage

Other requirements:

• Ability to operate in a performance-driven organisation.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline  6th June, 2025; 06:00 PM.