National Account Manager Duties & Responsibilities

The role and function of a National Account Manager includes the following duties and responsibilities:

Plan and oversee sales targets for regional account managers
Build and maintain long-term relationships with key customers
Investigate customers needs and wants
Develop annual account business trade plans
Establish excellent relationship with key accounts and customers to keep up with customer needs and assist in substantially growing the business
Serve as a contact person for customers and internal teams
Research and source potential customers
Ensure adherence to all relevant brand guidelines
Track, measure and evaluate sales metrics and trends
Track, measure and evaluate customer satisfaction metrics and trends
Suggest innovative ways of increasing customer satisfaction
Generate tools and ideas for improving national account customers' experience selling our product and services
Collaborate with Sales and Marketing teams
Keep abreast of industry and market trend and best practices

Note that this is not an exhaustive list of National Account Manager duties and responsibilities. Job functions for specific National Account Manager roles may vary, depending on the industry and type of employer.

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