National Sales Manager Duties & Responsibilities

The role and function of a National Sales Manager includes the following duties and responsibilities:

Develop and implement effective sales strategies
Lead nationwide sales team members to achieve sales targets
Establish productive and professional relationships with key personnel in assigned customer accounts
Negotiate and close agreements with large customers
Manage and oversee the daily operations of the sales department
Provide timely and effective solutions aligned with clients’ needs
Liaise with Marketing and Product Development departments to ensure brand consistency
Keep abreast of new product launches and ensure sales team members are on board
Monitor and analyze performance metrics and suggest improvements
Prepare monthly, quarterly and annual sales forecasts
Perform research and identify new potential customers and new market opportunities

Note that this is not an exhaustive list of National Sales Manager duties and responsibilities. Job functions for specific National Sales Manager roles may vary, depending on the industry and type of employer.

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