The factors that influence the performance of marketing activities of a firm is marketing
orientation
environment
audit
intelligence
Correct answer is A
Market orientation is a customer -centered approach to product design. It involves market research aimed at determining what customers view as their immediate needs, primary concerns, or personal preference within a particular product category.
semi-finished product
primary product
consumer product
secondary product
Correct answer is B
Primary product are natural raw materials, it include: crude oil, coal, iron ore, agricultural products etc.
Which of the following items is an example of primary product?
Cotton
Head tie
Shirt
Handkerchief
Correct answer is A
Primary product are natural raw materials, it include: crude oil, coal, iron ore, agricultural products such as wheat, cotton, coffee beans etc.
An activity performed in a warehouse is
production of goods
sorting and labelling
purchasing of raw materials
repairs and maintenance
Correct answer is B
An activity performed in a warehouse is sorting and labelling. Warehouses are facilities where goods are stored, managed, and organized. Sorting and labelling involve the process of categorizing and arranging products based on specific criteria, such as product type, size, SKU (stock keeping unit) number, or destination. This activity helps facilitate efficient inventory management and retrieval of goods within the warehouse. By properly sorting and labelling products, warehouse personnel can quickly locate and retrieve specific items when needed, ensuring smooth operations and timely order fulfillment. Sorting and labelling are crucial tasks in maintaining an organized and efficient warehouse environment.
Which of the following factors is not a price determinant?
Consumer's culture
Level of demand
Cost of production
Competitior's prices
Correct answer is A
The factor that is not a price determinant among the given options is the consumer's culture. While the cost of production, competitor's prices, and the level of demand are all factors that can influence pricing decisions, the consumer's culture is not typically considered a direct determinant of price. Consumer culture refers to the beliefs, values, attitudes, and behaviors of a particular group of consumers, which can influence their purchasing decisions and preferences. However, it is not directly tied to the determination of prices in a market.