Social Media Strategist Duties & Responsibilities

The role and function of a Social Media Strategist includes the following duties and responsibilities:

Develop, implement and manage our social media strategy
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Collaborate with Marketing, Sales and Product Development teams
Track and analyze SEO in order to provide effective solutions for content optimization
Network with industry professionals and influencers via social media
Hire and train other in the team
Provide constructive feedback
Stay up to date with latest social media best practices and technologies
Use social media marketing tools such as Buffer
Attend educational conferences
Work in multidisciplinary team with copywriters and designers

Note that this is not an exhaustive list of Social Media Strategist duties and responsibilities. Job functions for specific Social Media Strategist roles may vary, depending on the industry and type of employer.

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