Customer Relationship Manager Duties & Responsibilities

The role and function of a Customer Relationship Manager includes the following duties and responsibilities:

  • Building and maintaining profitable relationships with key customers.
  • Overseeing the relationship with customers handled by your team.
  • Resolving customer complaints quickly and efficiently.
  • Understanding key customer individual needs and addressing these.
  • Conducting business reviews using CRM programs.
  • Knowing your competition and strategizing accordingly.
  • Keeping customers updated on the latest products in order to increase sales.
  • Meeting with managers in the organization to plan strategically.
  • Expanding the customer base by upselling and cross-selling.

Note that this is not an exhaustive list of Customer Relationship Manager duties and responsibilities. Job functions for specific Customer Relationship Manager roles may vary, depending on the industry and type of employer.

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