Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
The information that can be accessed quickly and cheaply by the marketing manager is_______
Marketing intelligence.
Marketing research.
Supplier's profile.
Internal database.
Correct answer is D
No explanation has been provided for this answer.
Business risks in foreign market is higher in__________
Licensing.
Joint venture.
Exporting.
Direct investment.
Correct answer is D
No explanation has been provided for this answer.
market forecasting
market segmentation
marketing planning
marketing research
Correct answer is D
The systematic process of obtaining and analyzing data to provide information for marketing decision making is marketing research. Marketing research involves gathering relevant data and conducting analysis to gain insights into market trends, consumer behavior, competitors, and other factors that can inform marketing strategies and decision-making processes. It helps businesses understand customer preferences, identify market opportunities, evaluate marketing campaigns, and make informed decisions to meet customer needs and achieve business objectives.
A source of primary data for marketing research is
inventory report
customer's feedback
marketing budget
sales report
Correct answer is B
A source of primary data for marketing research is customer's feedback. Primary data refers to data that is collected firsthand specifically for the purpose of the research study at hand. Customer feedback can be obtained through surveys, interviews, focus groups, or other direct interactions with customers. This data provides direct insights into customers' opinions, preferences, experiences, and behaviors, which are valuable for understanding consumer needs, improving products or services, and making informed marketing decisions. Sales reports, inventory reports, and marketing budgets are typically considered secondary data sources as they are already existing data within the organization and may have been collected for purposes other than the specific research study.
An entrepreneur who intends to establish a frozen fish shop will need a
reliable power supply
good communication network
good network of road
reliable skilled labour
Correct answer is A
No explanation has been provided for this answer.
A factor to be considered in extending credit facilities to a customer is the
nature of products to be sold
cost of producing the product
individual's total purchases in a given period
number of channel member involved in distribution
Correct answer is A
No explanation has been provided for this answer.
One of the uses of e-marketing platform is to
deliver goods ordered
provide after sales service
provide packaging for products
promote goods and services
Correct answer is D
No explanation has been provided for this answer.
One of the benefits of e-marketing is that it
distributes company's goods
enhances product quality
broadens a company's customer base
prevents pilferage of company's goods
Correct answer is C
No explanation has been provided for this answer.
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