Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

71.

Marketing research studies are not undertaken in which of the following areas?

A.

Media effectiveness

B.

Product information

C.

Market evaluation.

D.

Quality Control.

Correct answer is D

No explanation has been provided for this answer.

72.

A bank loan obtained by Chief lbrahim to start a business is an example of ____________

A.

Internal source of fund

B.

Personal source of fund.

C.

Family source of fund.

D.

External source of fund

Correct answer is B

No explanation has been provided for this answer.

73.

A warehouse where dutiable goods are kept is a________

A.

Cooperative warehouse.

B.

Public warehouse.

C.

Bonded warehouse.

D.

Private warehouse.

Correct answer is C

No explanation has been provided for this answer.

74.

A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________

A.

Motive

B.

Fancy

C.

Want

D.

Requirement

Correct answer is C

No explanation has been provided for this answer.

75.

A company that offers storage facility to a seller is___________

A.

A marketing intermediary.

B.

A market facilitator.

C.

A buyer

D.

A seller

Correct answer is B

No explanation has been provided for this answer.

76.

Which of the following is not a stage in product development?

A.

Idea generation

B.

Concept development

C.

Product differentiation.

D.

Market analysis

Correct answer is C

No explanation has been provided for this answer.

77.

Which of the following is a source of fund that a limited liability company will not pay back?

A.

Debenture

B.

Ordinary shares

C.

Overdraft

D.

Bank loans

Correct answer is B

No explanation has been provided for this answer.

78.

A reason for granting cash discount is to___________

A.

Minimize bookkeeping work.

B.

Encourage prompt payment.

C.

Encourage bulk buying.

D.

Enable the buyer make more profit.

Correct answer is B

No explanation has been provided for this answer.

79.

The stage in buyers decision process at which customer satisfaction occurs is____________

A.

Need recognition.

B.

Information search.

C.

Evaluation of alternatives.

D.

Post purchase behaviour

Correct answer is A

No explanation has been provided for this answer.

80.

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

A.

Political.

B.

Economic.

C.

Legal.

D.

Social.

Correct answer is B

No explanation has been provided for this answer.